My View

   I consider myself both an active Instagram user and an influencer. Even though, my blog is not a highly visible and visited page, as a person who expresses his opinion and speculates on the serious themes of daily psychology, emotional states, and life essentials, I take certain responsibilities on what, how, and to whom I post. I guess my success in it is the strong psychological background and additional education within this topic - in my priority is people's world. However, I understand that not everybody has the same experience and simply might not be aware of both which information to acquire and which attitude to have towards it and the way certain information should be broadcasted. Besides that, society lives in the modern world of a wide variety of media platforms, and therefore,  is exposed to the broad spectrum of informative sources.
     The first priority of the media users is to get the information as fast as possible, but one of the last aspects they seem to care about is the source they get the content from. Reasonable, some information may be written in an inappropriate way and disproportionate to the person or the situation it is about that thus may regard it to the so-called yellow press or fake news. However, what is once on the internet tends to remain on the internet for a significant amount of time. More and more people who are less aware of the potential truth might create a trustful attitude towards media platforms, might be harmed by the content, or might follow the inappropriate behavior. Particularly, Instagram is one of the third most used social media among people (Kallas, 2019), and there are more influencers or bloggers who own more than 1m followers. As the job of these public figures is to have a certain content -  travel, fashion, lifestyle - they create it themselves based on their experience. Meanwhile, being a human being like anybody else, they apriori have a certain responsibility to others - be either the role model to follow or acquire the advice they offer. The problem is how they manage the meaning they put into their product, or in which way - picture, word choice, emotions - they broadcast or operate on the news. Far not everybody is aware of the imprint one may leave on one's life.
     With the increase of international trading and marketing, besides having a chance to acquire any kind of news, people are exposed to the product markets and can purchase from the cheapest and lowest quality to the most luxurious ones. However, the main point is where and how we, as the customers, see the commercials. The advertising processes are applied the same way to the influencers as to the traditional distribution (Samios, 2019). Therefore, as on television, certain ads such as alcohol or cigarettes are no longer the product to be broadcasted openly and transparently. Such restriction aims to protect the health of people and reduce the incline to purchase these products. The outcome of such support is seen in the authority and reputation of some popular figures who are as the world's known idols are the role model for millions of people. Having such pressure from the audience, they feel even more stress and the urge to be socially responsible and filter more appropriately what they get money from, how they speak and behave.
     In the time of ongoing pandemic of the virus COVID-19, it is especially crucial to remain calm and rational in the use and exposure to the news. Because of the overload of informative content, people become stressed and vulnerable to anything they hear or see, they become emotionally unstable and not in the power of their actions. Besides being a lethal carrying sickness, it also affected the economic area and life in general of millions of people. Particularly influencers, especially the ones who own more than 1m followers and are travel or lifestyle bloggers are in a struggling situation of what to post and how to behave. While some of them adjust to the situation and change their regular life to the "quarantine" one, others seem to continue their habitual way of living - traveling, walking in public places, refusing to take precautions.
     As long as it might be the defense mechanism, it is also a public notification of the chosen behavior which was made not following the social responsibility. This becomes a significant issue when exposed to a diverse and broad group of people - followers. Because out of their interest in that particular person or organization they tend to acquire similar behavior and attitude. Therefore, particularly in Russian, during the governmentally created quarantine, people continue to underestimate the situation. As was mentioned in previous posts, influencers desire to remain reputable, the purchase of face protective masks may result in the further problem - irrational overconsumption of these products while at the same time being one of the first need for the medics and doctors. Independently of being no-name or luxury one, the real concern becomes a cult, and transfers into unnecessary panic if the picture or the post of an influencer bears the emotional and call-on-action meaning. Unfiltered information may result in far more critical consequences for society.
     For the solution, the same way as Facebook does it, bloggers and influencers should be monitored more precisely if they have more than 10k followers, for instance, and before switching to a business profile await for the approval of the moderators and be checked more regularly later. Therefore, the social culture will be under the protection of what it is exposed to. Such discipline will re-create the media platform for the better way of cooperation between the public figure and the audience, one will become responsible for his thought and actions if he wants to share them with more than their friends or family.
     The thought to keep in mind - people are different even within the targeted audience, each has his own background, life experience, senses, and emotions, besides the consideration of respect to each other, still somehow we, as the social media users, choose people in whom we are interested in - in their life, travel or fashion content. Sharing interests is not enough, one person becomes famous for his thoughts and attitudes, and thus, making the page of interest into the page of business, one takes responsibility to a certain group - followers. And if such a path was chosen, the public figures should remember the role model occupation and the diversity of people as individuals.
     Be responsible for your thoughts and shared content.
References
     Kallas, P. (2019, Sep 02). Top 15 Most Popular Social Networking Sites and Apps 2020. DreamGrow: https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/#
     Samios, Z. (2019, Jul 08). Influencers told to rethink revenue. The Australian Retrieved from https://search-proquest-com.unyp.idm.oclc.org/docview/2252772895?accountid=17238